Several months ago Valleys Lawyer Marketing created a Family Law focused web site for Attorney Robert Jennings. Attorney Jennings had immediate success with the site, and decided that he may want to pursue a similar web presence for his personal injury practice. A plan was created to create a site in stages.

• A domain name, similar in brand to his first site was secured.  (www.rpjdivorcelaw.com and www.rpjaccidentlaw.com).
• A basic site was created with no practice area pages, using the first site as graphic template. (Not too long, Google PageRank was evident for both sites, a 3 and a 1 respectivley - the richer content divorce site obviously held a better PageRank).
• Today, 6 pages of of Automobile accident content was added to the site, including an overview page.

This is an interesting exercise in analytics - as the auto accident site has had tracking, but low traffic due to the minimal amount of content.  The long term plan is to revamp the site graphic design, but this step in content should be very visible to the search engines. I will post  the before/after trends, and update it again after the site design and even more content get added.