Marketing vs. Advertising - In a perfect approach, you advertise to your market, therefore you are not wasting time trying to give your message to someone who doesn't need it. With respect to legal marketing websites, much emphasis is given on "focus". Is it a personal injury website only dealing with say, dog bites? Good. Is it a website talking about estate planning and criminal defense? Not so good. The message in your website is diluted down. Add too many practice areas and your website may become useless to potential new clients.

Targeting works - check out the new site from Robert Starr, dealing with employment law for dancers, showgirls, and strippers. Can't get too much more focused than that! Over 10 pages of content about wage & hour, harassment, & the overall treatment of dancers by club managers and owners.

There are some very neat focused sites for the practice of law throughout the country. This one seems pretty unique.