The title of this post had the common name of the drunk driving charge here in California, as well as a misnomer, and some slang terms. Many of these terms are used in website URL's, html titles, anchor text, etc to try and gain search traffic. However- just a few terms aren't going to be a substitute for an overall SEO, COPY, and Design approach. Check out the top ten websites for any search for a los angeles dui lawyer and see what you think compared to the site I've included in the anchor text.

Having just the right amount of marketing copy is often what makes a site with even marginally effective SEO work better than sites that dominate the SERP (search engine results page) for a term. I've even been told by an attorney client how an accused went back and forth between several websites and that the attorney's site just "spoke" to her.

Ever read "Made to Stick" by Chip & Dan Heath?