Woodland Hills Personal Injury Attorneys Website Upgrade ~ Valley Attorney Marketing

Friday, February 20, 2009

Woodland Hills Personal Injury Attorneys Website Upgrade

Congratulations to Freeman & Freeman, Woodland Hills Personal Injury Attorneys, on the launch of their upgraded website. The website design is a clean re-design of their prior site - but now incorporates flash for imagery and for scrolling case results.

Additional content has been added to the site, it is now over 25 pages - and details motor vehicle accidents, slip & fall injuries, dog bites, and more.

There is a lot of history to the internet marketing story of the law firm. Their original site was designed and supported by a competitor of FindLaw. The law firm decided to try FindLaw while keeping their original website - so FindLaw built a motor vehicle accident focused site - following the design of their original site.

Over the course of two years, the FindLaw site was consistently bringing calls and cases to their firm - in fact, they invested more into the FindLaw site via content add-ons just last year.

During a consultation visit - it was obvious that the smart thing to do was to combine the information from the competitor site into one FindLaw site. The money saved from cancelling the competitor site was re-invested into the newest FindLaw upgrade.

The benefits:
A consistent marketing message - one design - fresh with useful flash.
One domain to market on lettterhead, cards, voicemails.
Consolidation of interaction with upkeep and consultation.

Combining sites isn't always the best choice - but in this case it was. It allowed an efficient use of time and capital, and "trimmed the fat"!

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